Upcoming Courses & Events

March 21, 2020

9:00 am - 1:00 pm

Launch and Grow Your Business: Marketing Basics for your Organizing Business (E-005:M2)

The Launch and Grow Your Business Program gives you practical tips, techniques and industry information needed to operate a successful organizing business and achieve your full potential in the shortest time frame possible.

Module 2: Marketing Basics for your Organizing Business

To create and maintain a successful organizing business, you must understand that selling and promoting your business is as vital as the actual organizing or consulting services that you offer. Marketing is everything you do to attract and keep clients it is the key to the success of your organizing business! Marketing covers anything from advertising, public relations, social media, sales promotion, personal selling, networking and word-of-mouth.

In this second module of the Launch and Grow Your Business Program, you will be introduced to the 4 main components of your marketing plan:

  • Product
  • Position
  • Price
  • Promotion

Location: Dymon Storage, Etobicoke, ON

Instructor: Laura Kay

Bio: Laura Kay, of Laura Kay Organizing, entered the industry in 2006 as a sole practitioner, and over the years she has expanded into a thriving business that now provides employment for many other Professional Organizers as subcontractors. Her business experiences have provided her with a comprehensive perspective of the Industry from the ground up. Her roles with POC have included numerous leadership positions including being the Toronto Chapter Chair and serving for four years on POC’s Board of Directors. In 2015 she was presented with POC’s Ambassador award for providing mentorship and guidance to other Professional Organizers and helping to promote the Industry to the public.

Course time zone: Eastern

Registration closes March 17, 2020 11:59pm Eastern

NOTE: POC Members should login before registering for this course to ensure member pricing.

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